J3
Starting at $2,000
1 Bedroom • 1 Bath • 576 Sq Ft
| 1 available unit | Price | Sq ft | Available | Open unit |
|---|---|---|---|---|
| 2705 | $2,000 | 576 | Oct 30 |
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The Couture
$2,000 – $9,270/mo
909 E Michigan St, Milwaukee, WI, 53202What floor plans are available at The Couture?
The Couture currently lists 11 floor plans across 45 available units, from one-bedroom to three-bedroom, starting at $2,000/mo. 10 one-bedrooms from $2,000 to $2,665/mo (576–751 sq ft), earliest move-in Sep 23. 29 two-bedrooms from $3,670 to $5,465/mo (1,137–1,257 sq ft), earliest move-in Sep 23. 6 three-bedrooms from $8,000 to $9,270/mo (1,680–1,924 sq ft), earliest move-in Sep 23. Prices checked September 24, 2026.
J2
Starting at $2,145
1 Bedroom • 1 Bath • 615 Sq Ft
| 1 available unit | Price | Sq ft | Available | Open unit |
|---|---|---|---|---|
| 3406 | $2,145 | 615 | Dec 5 |
A2
Starting at $2,400
1 Bedroom • 1 Bath • 673 Sq Ft
| 4 available units | Price | Sq ft | Available | Open unit |
|---|---|---|---|---|
| 1601 | $2,440 | 673 | Sep 23 | |
| 2101 | $2,490 | 673 | Oct 4 | |
| 1201 | $2,400 | 673 | Oct 16 | |
| 3401 | $2,620 | 673 | Oct 28 |
A3
Starting at $2,600
1 Bedroom • 1 Bath • 751 Sq Ft
| 2 available units | Price | Sq ft | Available | Open unit |
|---|---|---|---|---|
| 2008 | $2,600 | 751 | Oct 3 | |
| 2308 | $2,630 | 751 | Nov 20 |
A1
Starting at $2,605
1 Bedroom • 1 Bath • 673 Sq Ft
| 2 available units | Price | Sq ft | Available | Open unit |
|---|---|---|---|---|
| 3002 | $2,605 | 673 | Sep 23 | |
| 3602 | $2,665 | 673 | Sep 23 |
B1
Starting at $3,670
2 Bedrooms • 2 Baths • 1,137 Sq Ft
| 9 available units | Price | Sq ft | Available | Open unit |
|---|---|---|---|---|
| 1604 | $3,670 | 1,137 | Sep 23 | |
| 2804 | $3,790 | 1,137 | Sep 23 | |
| 3104 | $3,920 | 1,137 | Sep 23 | |
| 3204 | $3,930 | 1,137 | Sep 23 | |
| 3404 | $3,950 | 1,137 | Sep 23 | |
| 3504 | $3,960 | 1,137 | Sep 23 | |
| 2204 | $3,730 | 1,137 | Nov 7 | |
| 2604 | $3,770 | 1,137 | Nov 7 | |
| 2704 | $3,780 | 1,137 | Dec 7 |
B3
Starting at $4,490
2 Bedrooms • 2 Baths • 1,173 Sq Ft
| 8 available units | Price | Sq ft | Available | Open unit |
|---|---|---|---|---|
| 0403 | $4,490 | 1,173 | Sep 23 | |
| 0509 | $4,490 | 1,173 | Sep 23 | |
| 0609 | $4,490 | 1,173 | Sep 23 | |
| 0709 | $4,490 | 1,173 | Sep 23 | |
| 0909 | $4,490 | 1,173 | Sep 23 | |
| 1009 | $4,495 | 1,173 | Sep 23 | |
| 1209 | $4,515 | 1,173 | Sep 23 | |
| 1309 | $4,525 | 1,173 | Sep 23 |
B2
Starting at $4,890
2 Bedrooms • 2 Baths • 1,257 Sq Ft
| 12 available units | Price | Sq ft | Available | Open unit |
|---|---|---|---|---|
| 0503 | $4,890 | 1,257 | Sep 23 | |
| 0603 | $4,890 | 1,257 | Sep 23 | |
| 0703 | $4,890 | 1,257 | Sep 23 | |
| 1503 | $5,020 | 1,257 | Sep 23 | |
| 1903 | $5,060 | 1,257 | Sep 23 | |
| 2803 | $5,150 | 1,257 | Sep 23 | |
| 2903 | $5,160 | 1,257 | Sep 23 | |
| 3303 | $5,300 | 1,257 | Sep 23 | |
| 3403 | $5,310 | 1,257 | Sep 23 | |
| 3703 | $5,340 | 1,257 | Oct 25 | |
| 3503 | $5,320 | 1,257 | Nov 7 | |
| 4003 | $5,465 | 1,257 | Nov 7 |
C1
Starting at $8,000
3 Bedrooms • 2.5 Baths • 1,924 Sq Ft
| 2 available units | Price | Sq ft | Available | Open unit |
|---|---|---|---|---|
| 2808 | $8,000 | 1,924 | Oct 8 | |
| 3508 | $8,070 | 1,924 | Nov 7 |
C2
Starting at $8,895
3 Bedrooms • 2.5 Baths • 1,732 Sq Ft
| 3 available units | Price | Sq ft | Available | Open unit |
|---|---|---|---|---|
| 4202 | $8,895 | 1,732 | Sep 23 | |
| 4302 | $9,170 | 1,732 | Sep 23 | |
| 4402 | $9,270 | 1,732 | Sep 23 |
C3
Starting at $9,170
3 Bedrooms • 2.5 Baths • 1,680 Sq Ft
| 1 available unit | Price | Sq ft | Available | Open unit |
|---|---|---|---|---|
| 4301 | $9,170 | 1,680 | Sep 23 |
What are the fees and lease terms at The Couture?
Rent at The Couture is $2,000 – $9,270 per month. The earliest listed move-in is Sep 23. Prices checked September 24, 2026.
Rent
$2,000 – $9,270/moEarliest move-in
Sep 23
What amenities does The Couture have?
The Couture lists 5 amenities, including a gym and a pool.
Fitness Center *There Can Be A Maximum Of 2 Pets Per Apartment And A Maximum Weight Of 100 Pounds. There Is A One-Time Pet Fee Of $350 And Monthly Pet Rent Is $40.
On-Site Transit Hub
Outdoor Sundeck And Pool
Rooftop Deck
Secured Dog Walk
What do the amenities at The Couture look like?
- Pool
- Roof deck2 photos
- Game room
- Lobby
Where is The Couture?
The Couture is at 909 E Michigan St, Milwaukee, WI, 53202.
909 E Michigan St, Milwaukee, WI, 53202
What is the neighborhood around The Couture like?
The Couture is in the Juneau Town neighborhood of Milwaukee. From The Couture, the nearest grocery store is Go Grocer MKE (16-minute walk), the nearest park is Lakeshore State Park (12-minute walk), and the nearest coffee shop is Canary Coffee Bar (21-minute walk).
Nearest grocery store
Go Grocer MKE · 16-minute walkNearest park
Lakeshore State Park · 12-minute walkNearest coffee shop
Canary Coffee Bar · 21-minute walk
Residents give The Couture a B+ grade (about 4.4 out of 5) from 65 reviews. The Couture offers a modern luxury apartment experience highlighted by exceptional lakefront views, convenient downtown location, and responsive staff. Residents consistently praise the building's amenities, cleanliness, and welcoming atmosphere.
4.40
Overall rating
Positive
Mixed
Neutral
Negative
Management4.3
Amenities and Shared Spaces5.0
Location5.0
Building Quality3.3
The Couture offers a modern luxury apartment experience highlighted by exceptional lakefront views, convenient downtown location, and responsive staff. Residents consistently praise the building's amenities, cleanliness, and welcoming atmosphere. While most residents report positive experiences, a small number have raised concerns about pricing, incomplete finishes in some units, and isolated incidents involving maintenance response and damage resolution.
Management and staff are consistently praised for responsiveness, professionalism, and helpfulness across leasing, concierge, and office functions. The leasing team provides knowledgeable tours and follow-up, while concierge staff assist with packages, deliveries, and community events. A small number of residents reported concerns about management responsiveness during maintenance emergencies and leasing interactions, though these represent a minority of feedback.
Residents consistently praise the property's amenities, particularly the pool and gym facilities, along with the premium lakefront views and convenient location near transit and cultural attractions. Staff responsiveness and community engagement through resident events are frequently highlighted as standout features. The building offers a comprehensive amenity floor and well-maintained shared spaces that contribute to a welcoming community atmosphere.
The property offers excellent location convenience with direct access to public transportation, downtown Milwaukee, and major cultural attractions including the lakefront, museums, and entertainment venues. Residents consistently praise the proximity to the 3rd Ward, Summerfest grounds, and nearby businesses, making it ideal for those relying on transit. The location is highlighted as a key strength that justifies the rental price and enhances the overall living experience.
Reviews reflect mixed experiences with building condition and management responsiveness. One resident praised the building's modern finishes, cleanliness, and management responsiveness, while another experienced significant water damage from an upper-unit incident and reported delays in management support and restoration coordination. Building maintenance and damage response protocols appear to be areas of inconsistency.
Is The Couture walkable?
The Couture is very walkable (grade A), transit is some (grade D), and biking is bikeable (grade C).
A
WALK
Very Walkable
D
TRANSIT
Some Transit
C
BIKE
Bikeable
What is The Couture like?
Making its debut in downtown Milwaukee, The Couture is a dynamic mixed-use development that features luxury apartments, a wealth of high-end amenities, and over 45,000 square feet of restaurant and retail space. Enjoy an upgraded lifestyle in one of our one, two, or three bedroom apartments that boast stainless-steel appliances, wood-style plank flooring, quartz countertops, and an in-home washer and dryer set.
Making its debut in downtown Milwaukee, The Couture is a dynamic mixed-use development that features luxury apartments, a wealth of high-end amenities, and over 45,000 square feet of restaurant and retail space. Enjoy an upgraded lifestyle in one of our one, two, or three bedroom apartments that boast stainless-steel appliances, wood-style plank flooring, quartz countertops, and an in-home washer and dryer set. Best of all, most of our residences come with unobstructed views of Lake Michigan.
How big is The Couture?
The Couture is a 322-unit apartment.
Building
ApartmentTotal units
322
What schools are near The Couture?
Reniassance Child Development Center is 0.7 miles from The Couture. 10 schools are listed nearby.
| School | Type | Level | Distance |
|---|---|---|---|
Reniassance Child Development Center Private · Preschool | Private | Preschool | 0.7 mi |
Lincoln Center of the Arts Public · Middle | Public | Middle | 0.7 mi |
St. Joan Antida High School Private · High | Private | High | 0.7 mi |
Guardian Angel Learning Center Private · Preschool | Private | Preschool | 0.9 mi |
Renaissance Child Development Center Private · Preschool | Private | Preschool | 0.9 mi |
Cass Street School Public · Middle | Public | Middle | 1.0 mi |
Heavenly Care East Side Day Care Center Private · Preschool | Private | Preschool | 1.0 mi |
Tamarack Waldorf School Private · Middle | Private | Middle | 1.1 mi |
All Saints Catholic East School Private · Middle | Private | Middle | 1.5 mi |
Csm Childrens School Private · Preschool | Private | Preschool | 1.8 mi |
How do I contact The Couture?
The Couture is managed by Willow Bridge. Call (855) 729-5661 to tour or ask about availability.