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The Set 1 of 6

The Set

$7,730 – $8,340/mo

  • 1 bedroom
  • 1 bath
  • 4 units available
455 10th Ave, New York, NY, 10018

As of October 13, 2026, The Set in New York, NY has 4 apartments for rent from $7,730 to $8,340/mo. The average asking rent has risen 10.8% since April 10, 2026, from $7,148 to $7,918.

Floor plans

1 floor plan · 4 available units · Prices checked October 13, 2026

1 Bedroom

1 Bedroom • 1 Bath

Starting at $7,730/mo

4 available unitsPriceSq ftAvailableOpen unit
—$7,730——
—$7,780——
—$7,820——
—$8,340——

See all 48 units listed at The Set, including ones no longer available.


Rent history

Over the past year, the average asking rent at The Set has ranged from $5,648 to $8,263. The current average is $7,918, up $770 (10.8%) from $7,148 at the start.

Prices reflect the average advertised rent across units listed as available each day (171 days observed).
MonthAverage asking rentLowest – highestUnits listed
Oct 2026$7,811$5,620 – $8,6504
Sep 2026$7,426$5,620 – $8,3904
Aug 2026$6,893$5,460 – $8,3704
Jul 2026$6,328$5,540 – $7,8804
Jun 2026$5,676$5,540 – $5,7904
May 2026$5,692$5,540 – $5,7704
Apr 2026$7,026$5,540 – $8,3404

Fees & lease terms

  • Rent

    $7,730 – $8,340/mo
  • Lease term

    12 months

Cost to rent here

The all-in monthly cost by apartment size, and how the rent compares across the New York area.

Lowest-priced apartment: 1 bedroom at $7,730

$8,090/mo

$360/mo above the advertised rent

  • Rent

    $7,730

  • Electric, gas, water

    est.

    $219

  • Internet

    est.

    $95

  • Renters insurance

    est.

    $14

  • Laundry

    est.
    No in-unit washer/dryer listed

    $32

  • All-in monthly

    $8,090

By apartment size

SizeRent fromAll-in monthlyIncome to qualify
1 bedroom$7,730$8,090$309,200/yr

Landlords here commonly look for a yearly income of 40 times the monthly rent, about $309,200 for the $7,730 one-bedroom. The median renter household in New York earns $64,129 a year.

Compared with the New York area

The median one-bedroom at The Set asks $7,800 a month, 264% above the New York area's typical one-bedroom asking rent of $2,145. Typical asking rents across the area are up 1.5% from a year earlier.

SizeMedian asking rent hereNew York-area asking rentNew York rent paid
1 bedroom$7,800$2,145$1,742
Area asking rent: typical rent asked for a new lease across the New York-Newark-Jersey City, NY-NJ metro, Apartment List Rent Estimates, August 2026.Rent paid: median rent including utilities across all renter households in New York, U.S. Census Bureau American Community Survey, 2020–2024.
Rows marked “est.” are averages for this area scaled to the apartment, not quotes from the property. The income figure is a common screening rule, not this property’s requirement.

Amenities

  • 888.710.9962

  • Contact Agent888.710.9962email

  • Email


Location

455 10th Ave, New York, NY, 10018


Resident reviews

4.7
Overall rating
Positive
Mixed
Neutral
Negative
Management4.8
Building Quality3.8
Amenities and Shared Spaces5.0
Maintenance5.0

Residents consistently praise The Set for its exceptional staff, beautiful design, and well-maintained facilities. Front desk, maintenance, and management teams are frequently highlighted for responsiveness, professionalism, and genuine care. The building offers strong amenities, organized community events, and a welcoming atmosphere that residents describe as feeling like home.

Management and staff consistently deliver responsive, professional service with a warm, community-focused approach. Front desk, maintenance, and leasing teams are noted for prompt issue resolution, friendly communication, and going beyond standard expectations. One contrasting review cited slow response times and management coordination issues, though this represents a significant outlier among the selected feedback.

The building features attractive finishes and design with generally well-maintained apartments and responsive maintenance staff. However, experiences vary significantly: some residents report elevator outages and building condition concerns, while others praise the physical space, amenities, and upkeep. Staff responsiveness appears inconsistent across different areas of building operations.

Residents consistently praise the building's thoughtfully designed amenities, including a stunning swimming pool, co-working spaces, screening room, and lounge areas with views. The property maintains well-kept shared spaces and handles maintenance requests promptly, often same-day. Package handling and front-desk services are reliable and responsive. Overall, amenities and shared spaces are described as beautiful, well-maintained, and conducive to community engagement.

Maintenance and facilities staff consistently deliver prompt, same-day service with high responsiveness to work orders. Residents report friendly, professional staff who address issues efficiently and follow up on repairs. The maintenance team is noted for reliability and courteous service across HVAC, appliance, and general repair requests.

Summaries are written by AI from reviews residents posted on public review sites such as Google and ApartmentRatings. Each topic shows how many of those reviews discuss it.

Getting around

Very Walkable

Excellent Transit

Very Bikeable


About this property

Step into a renewed way of living. A steadfast mindset and a dynamic, newfound rhythm to life. The future unfolds by opening doors to unexpected possibilities: A neighborhood reimagined to fit the needs of its residents; A building with a seamless flow between each facet of life. This is a residence with accessible luxuries and impeccable service. Diverse connections and evolving spaces. Adventurous spirits and exceptional experiences. Curated conveniences with a lifestyle to match. For all who seek their own setting, your place is Set


Nearby schools

SchoolTypeLevelDistance

Plaza Head Start

Private · Preschool
PrivatePreschool0.3 mi

Success Academy Hudson Yards Elementary School

Charter · Elementary
CharterElementary0.3 mi

Spruce Street School

Public · Middle
PublicMiddle3.1 mi

Contact & management